We Grow Value

Buy EXACTLY What You Buy Now, Just 20% Cheaper:

Imagine waking up in the morning with $5 BILLION in spending leverage. That is what SB Value does.

SB Value is a collaboration of 15,000+ companies and 5 billion in leveraged buying. We use this leverage to negotiate directly with the manufacturers and distributors to help you lower your costs on virtually everything you buy in your kitchen including fresh meat, produce, condiments, raw ingredients, equipment, chemicals and paper products..

We Help Catering Companies Reduce Costs Across the Board:

Historically our clients have realized from 13% to as much as 28% annual cost savings. Unlike some other purchasing programs, our program allows you complete flexibility in your purchasing decisions.

Who Are We:

SB Value was founded by legendary NASCAR promoter, Humpy Wheeler. Mr. Wheeler is credited with helping make NASCAR a national sport. He is best known now for his role in the hit movie CARS as the voice of Tex.

SB Value Program Benefits Include:

•   Buy what you buy now, just cheaper.

•   No cost to join.

•   No long term contracts.

•   Complete flexibility on your purchasing decisions to buy what you want when you want.

•   A team negotiating on your behalf so you don’t have to. This insures you get the best price and quality every time you buy

Contact Paula Kreuzburg to set up a phone call with We Grow Value: 

Paula Kreuzburg

Executive Director
International Caterers Association

(410) 931-8100

VerTerra

VerTerra Dinnerware is delighted to be selected as a partner, and the Official Palm Leaf Plate of the International Caterers Association. Committed to creating the very best products for the catering and event industries, the team at VerTerra works on product development with ICA members, while always keeping the environment in mind.

VerTerra offers a sophisticated element of nature to each and every table. Lightweight, yet sturdy, VerTerra compostable products can withstand both hot and cold foods, as well as liquids. They are also microwaveable, and oven-safe, affording you all the benefits of a china product - with the convenience of a disposable.

An Overview of Our Product Lines:

·     Dinnerware From Fallen Leaves

·     To-Go / Drop-Off Boxes

·     Smallwares

·     Serveware

·     Cheese, Charcuterie & Pizza Boards

·     Cutlery

A Little About Our History:

VerTerra was founded upon principles of creating a better planet through sustainable manufacturing and delivery initiatives, and through providing employment opportunities in rural India and Indonesia. Our mission is to produce the highest quality products at fair prices, using sustainable production methods and fair-wage labor. We stay true to the Earth by borrowing an agricultural byproduct, fallen palm leaves, and returning them to the Earth through compost. Our goal is to conserve resources for future generations and make a difference, one dish at a time.

Made of 100% renewable resources and NSF / BPI-certified compostable, VerTerra’s Dinnerware From Fallen Leaves™ are the stylishly sustainable alternative to disposable paper and plastic plates. No trees are ever harvested or cut down for this line. No chemicals, waxes, dyes, additives or harmful toxins are applied.

We expanded into our Patented Collapsible Catering Boxes, and Patent pending Cheese and Charcuterie Board lines marrying design, functionality and sustainability.  This line made of balsa wood with a rice paper liner has everything you need for professional caterers, or home entertaining.

Contact Information:

If you are interested in using any of our products for photographs, demos, or catalog creation, please feel free to request samples of your choice.

Alternatively, if there are any products that you believe VerTerra is missing, we are open to working with ICA members in order to develop new concepts and ideas. We would love to hear from you.

If you have any other general questions, please feel free to reach out at any time.  [email protected]

Nuphoriq

Catering Marketing Services by nuphoriq

nuphoriq is a values-based, dimensional marketing company that focuses on caterers.

Our team members travel to ICA events and other catering-specific educational events, tradeshows, conventions and more to remain on top of this industry because…

WE HELP CATERERS GROW PROFITABLE COMPANIES.

Caterers can grow confidently with access to an entire marketing and development team — over a dozen catering marketing professionals — year long, for the cost of a single marketing or business development employee.

Caterers also understand that they can count on nuphoriq to complete marketing and business development projects as they arise, as well, because we have the time and expertise that catering company owners simply can’t and don’t have to execute these important projects.

Experience-led Growth

We started as caterers ourselves — as members of kitchen staff, logistics, delivery, event leaders, sales teams and more — of a catering company before becoming a marketing conglomerate focusing our energies, knowledge and efforts toward building companies within the industry with which we are most experienced and about which we are most passionate.

Because of those years of experience, we know what questions to ask you, what challenges plague you, how to market your strengths, where improvements can be made and how to strategize to really help you grow.

With support from all business development and marketing angles — including catering-specific challenges above and beyond marketing, like operations, logistics, sales and more — we will help you maximize your budget based on exactly where you want to grow.

Our Services Include:

• Websites that sell your services
• Content plans to get qualified visitors to your sites
• Secret shop programs that help you stay ahead of competitors
• Business development strategies that directly impact your growth goals
• Marketing and advertising projects and collateral
• Story branding and brand management
• And other services individualized to each caterer’s needs

As caterers, you have access to the entire nuphoriq team to help you grow your business.

As ICA members, you can start that process with a conversation about where you see your business in one, three and five years, and what direction we can recommend that will help you get there.

It’s free advice, so ask anything you want in our discussion and get the most out of the conversation.

Consider this an invitation to contact us to get the kind of marketing, website and growth advice you’re looking for.

Contact Jamie to answer all your questions and start your conversation now.

Jamie Pritscher

847.709.2799

[email protected]

Caterease

Why Caterease?

All catering and event planning software is not created equal. In the world of catering and event planning software, there are a few alternatives to Caterease but clearly no substitutes. After almost twenty years of dedication to total customer satisfaction, Caterease stands alone as the one program that offers you more power and sophistication than any other event management software – at an amazingly affordable price.

Nothing Else Even Comes Close.

“I just wanted to start off by telling you that I have never worked with such an exceptional catering software.”

45,000 Users Worldwide

Everywhere you go in the event planning industry, people are talking about Caterease Software. It’s the name you know, and with good reason – we boast a longer, more diverse list of satisfied customers than all the other programs on the market combined. From large resorts and convention centers to casinos, restaurants, universities, sports stadiums, independent caterers and more – Caterease is the perfect fit for any event management operation.

“It is so refreshing to know that there are still companies out there that are customer driven and give companies a break.”

Transparency

“Your guys have an impressive business approach. Looking at your competition, I was hard pressed to find a single screen on any of their websites. After seeing your program, I think I understand why.”

Feature-Rich Updates, Free with Active Maintenance Plan

Most software companies in any industry consider ten features an update. Some think five is more than acceptable, and others actually pride themselves in introducing two or three new program tools in a year. At Caterease, we consider that a Monday. Every year Caterease introduces hundreds of robust enhancements to the program – most of which are based on the requests of event planners just like you. Updates are completely free of charge, and are scheduled and performed by our team for all Caterease Connect subscribers – or automatically downloaded and installed through our Desktop program by users with an active Maintenance Plan.

“I am very pleased with your customer support and willingness to continue producing more effective and comprehensive updates. We have been with you since 2000 and wouldn’t consider any other software.”