We Grow Value



Buy EXACTLY What You Buy Now, Just 20% Cheaper:

Imagine waking up in the morning with $5 BILLION in spending leverage. That is what SB Value does.

SB Value is a collaboration of 15,000+ companies and 5 billion in leveraged buying. We use this leverage to negotiate directly with the manufacturers and distributors to help you lower your costs on virtually everything you buy in your kitchen including fresh meat, produce, condiments, raw ingredients, equipment, chemicals and paper products..

We Help Catering Companies Reduce Costs Across the Board:

Historically our clients have realized from 13% to as much as 28% annual cost savings. Unlike some other purchasing programs, our program allows you complete flexibility in your purchasing decisions.


Who Are We:

SB Value was founded by legendary NASCAR promoter, Humpy Wheeler. Mr. Wheeler is credited with helping make NASCAR a national sport. He is best known now for his role in the hit movie CARS as the voice of Tex.


SB Value Program Benefits Include:

•   Buy what you buy now, just cheaper.

•   No cost to join.

•   No long term contracts.

•   Complete flexibility on your purchasing decisions to buy what you want when you want.

•   A team negotiating on your behalf so you don’t have to. This insures you get the best price and quality every time you buy


Contact Paula Kreuzburg to set up a phone call with We Grow Value: 

Paula Kreuzburg

Executive Director
International Caterers Association

(410) 931-8100