Bill Hansen, 24 Carrots & Footers Featured in Social Media Strategies
ICA Members, Bill Hansen Catering, 24 Carrots Event & Catering, and Footers Catering were highlighted in Catering Foodservice & Events for their great social media strategies!
Tips from the pros for boosting engagement and crafting meaningful content
How much do people “like” you? Are engaged couples engaging with you online? Are you feeding customers who found you through your feed?
To learn more about how to increase interaction with potential clients through social media, CFE turned to two experts: Liese Gardner, a content strategy specialist who has advised hundreds of hospitality clients about their social media tactics since 2004; and Dora Fudali, marketing director for Bill Hansen Catering in Miami, who has organically grown the company’s social media follower count by about 10,000 since 2018. They shared some of their top strategies for creating powerful posts and expanding your virtual audience.
Pondering Platforms
With so many platforms serving up content, it can be hard to know where to focus your efforts. Don’t spread yourself too thin, advises Gardner: “It’s not about being everywhere—it’s about being where it matters most. That said, there is good in every platform, and you can always repurpose content across them. The bottom line in choosing a platform? Go deep before you go wide.”
Bill Hansen Catering is active on Instagram, Facebook, LinkedIn, TikTok, X, Pinterest and YouTube. “Each platform serves a unique audience,” says Fudali, noting that LinkedIn reaches a corporate crowd, for example, and Pinterest is for brides who are looking for inspiration. “But our audience wants to mainly see images and video of our offerings and the type of events we cater, and Instagram is the most valuable tool for us to showcase that.”
