ICA Ultimate Catering Workshop in Denver!
Hosted by Catering by Design

Tuesday, May 21, 2019  |  8:30 a.m. - 5:00 p.m. MDT

Workshop Session Featured Speaker:


It's Just a Sales Number: More Measurements for Sales Success

Jennifer Perna
Principal and Owner
Fulton Market Consulting

Jennifer Perna, President of Fulton Market Consulting and Past President of the ICA will present several session during the ICA Workshop in Denver. Prior to starting her own consulting firm, Jennifer led 32 dynamic sales and production team members generating annual revenue reaching over $25 million in off-premise catering sales in their peak year. It was always her greatest joy mentoring, supporting and coaching the sales team to take it to the next level logistically and creatively for all client events from concept to execution. She will share her best practices and expertise with the group. 


Join us in Denver on May 21st!


Workshop Registration Pricing

  • Members: $225, any additional staff $180
  • Non-Members: $369

Location: Catering by Design, 11095 E 45th Avenue, Denver, CO 80239  

What are the Benefits of Attending an ICA Ultimate Catering Workshop?

  • Networking with Industry Leaders
  • Facilities Tour
  • Education Sessions with Opportunities for Q&A
  • Panel Discussions
  • Innovative Refreshments and Lunch

Workshop Sessions:



Thank you to our ICA Ultimate Catering Workshop sponsors!